Institutes use SEM to create niche presence

Education institutes are using a new technique—search engine marketing (SEM)—to spread awareness about their programmes and to create a niche for themselves in the students’ minds.
SEM is the technique of placing any website in the first few pages of an Internet search engine after a strategically defined set of keywords are typed-in. ............In India, of the top 50 education institutes, 10 spend on using SEM. Abroad, virtually every university uses this technique. ...............“A lot of international universities are targeting Indian students. U21 Global is a huge player in this area for which we do work in 11 countries. Career Launcher is also one of the major advertisers through the web,” says Pinstorm founder Mahesh Murthy. ..........So, with the Internet enabling marketeers reach a wider range of students, online presence has become a must for the institutes. “Today, the entire decision making process on where and what to study, starts online. Not only students, but parents also search on the net for higher education options,” says Murthy. [View Full Article]