Market Focus: Education -- Learning the Recruitment Ropes

Higher education institutions are finding that there's more to recruitment than perfect SAT scores or glowing recommendations. Rapidly developing trends are forcing schools to make recruitment strategies more efficient, more effective, and more service-oriented. In other words, schools are starting to look a lot more like businesses. ………..The U.S. education market is facing "competition from all different angles that simply didn't exist 10 to 15 years ago……… The shrinking pool of potential college freshmen is a primary concern: Not only is the number of U.S. high school graduates anticipated to decline by 2010, but the international student pool in the U.S. is diminishing as well. Schools abroad are improving curricula and building their reputations. ……..Brazil, Russia, India, China, and South Korea. "These countries have burgeoning emerging economies that need a lot of training and retooling so [they are] investing a lot on their education at all levels." [View Full Article]